by Tim Dodd, Financial Review, April 15, 2013

A University of NSW spin-off company, Smart Sparrow, will this week launch a new e-learning product which goes a step beyond the popular massive open online courses, or MOOCs.

“A MOOC is a way to give a massive audience a similar experience, similar to a lecture,” said Smart Sparrow chief executive Dror Ben-Naim.

“Smart Sparrow is a bit more like the private tutor. It’s like personalised learning at scale.”

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